Social and Legal Issues associated with Multimedia Industry

Social and Legal Issues associated with Multimedia Industry Section A Identify and discuss legal and social issues of the multimedia industry Multimedia the name itself indicates its a combination of multiple media content, all the digital devices, electronic machines utilized this generation and future generations mainly aims to focus on delivering high quality multimedia content in their desired product. As the Quality of the products or service is good, such organizations have huge reputation in society. Apart from goodwill there are also some other side effects in multimedia industry (Adjeroh and Nwosu, 1997). The media content can be served in many forms text, audio, and videos by stealing others digital property or morphing media content and providing false reputation to organization. Majorly Copyright issues cause much loss to film industry, by duplicating media content, and selling illegally earns money. Most of the organizations in media industry are using advanced tools in designing graphics, logo creation, banner creation, 2d animation, 3d animation and wedding works etc. But along with pros there are some cons existed in this field. This paper presents all the pros and cons, legal and social issues in depth knowledge to improve its performance, effectiveness and remove its difficulties for future generations as well as it helps for technology vandals. Some of the major issues in media industry are copyright issues, Health and safety, Employer liability, Employer rights, Confidentiality, Accuracy, Privacy, Harm and offense, Misuse of technology in social media are critically evaluated in this paper. Other part of paper will discuss purely about design and implementation of application show case, the way animation is planned using appropriate tools and its sub options. In depth explanation of the way how individual objects are re-shaped and grouped as one object. Copyright Issues: A medium used for protecting rights of media creators from various illegal technologist by providing proprietary ownership (Browell, 1997). These basic rights are already formulated decades ago to protect individual copyright. But with the use of internet and technology these laws are subjected to modifications. Individual has a Right to freedom but no right to interfere or utilize others media content without their concern. Many authors in related field of research have mentioned similar qualities and illegitimate use of copyrighted documents or content. Recent times  ­Ã‚ ­Ã‚ ­Ã‚ ­Latest techniques have emerged in protecting and identifying illegal misusers of media content using water marking process. According to US legislation have some protocols released on Copyright act of 1976 a notice on such issues it says that offense of using or selling others work without purchasing its rights. Health and Safety policy: This policy clearly describes about some sectors of multimedia industry such as Film industry, news channels, discovery, cartoon which gives support and advice to public (Adjeroh and Nwosu, 1997). Before telecasting media content certain risk assessments are taken to avoid miscommunications and social issues. Accuracy: Misuse of technology by creating unrealistic media content and misguiding the public and provoking them to unwanted emotions causes severe social issues which have been identified in this research. So it is advised to not to modify the facts for their own self to acquire profits. This may cause huge damage and mistrust on media industry reputation. Privacy: The primary aspect of multimedia industry is nothing but privacy, it always advised to not interrupt with any individual life before telecasting multimedia content (Cuttler, 2011). The telecaster must be aware of laws and have permission of rightful person whom it concern before providing publicly. Harm and offense: Some Television broadcaster and every civilian have right to produce righteous content and information to public. By keeping kids and youth on mind unsuitable content must be avoided. In order to prevent from socio ethical issues on misguided multimedia content (Multimedia, 2016). Here, there are some other issues which are related to moral principles based on ethical way in media industry creating trust with appropriate information will create trust else subject to issues. Adjeroh, D. and Nwosu, K. (1997). Multimedia database management-requirements and issues. IEEE Multimedia, 4(3), pp.24-33. Browell, S. (1997). Open learning and multimedia the legal issues. Open Learning: The Journal of Open and Distance Learning, 12(1), pp.52-57. Cuttler, B. (2011). Media and telecommunication issues. 1st ed. New York: Nova Science Publishers. Multimedia. (2016). Social and Ethical Issues. [online] Available at: http://educationandtraining-multimedia.weebly.com/social-and-ethical-issues.html [Accessed 26 Nov. 2016]. Section B Evaluate your multimedia application, discuss using critical judgment and reflection its effectiveness The starting state of multimedia application development that is designing the logo and poster based on given Project for Revolution Films production with the movie name: Interstellar Battalion which is released in 2016. Then started using adobe Photoshop tool to design my first logo in which set up background colour and border with distinct colour with alien image middle of screen with given criteria 50 * 50 mm size. This software contains various options to design a professional logo and poster for film industry with less effort in short time. The poster of A4 size international format utilized gradient tool and applied some filter to blur the image and look good. When designing another format multimedia content form i.e. 2D animation which is of 1 min animated movie clip based on given scenario aliens invading into earth and attacks on china, Russia and Europe. These three attacks are classified into 3 days scenario every time a new layer is created then selected starting and ending key frames to have an action. Motion tween is used to provide an object or character move from one place to other. Other similar functionality of classic tween is used to move objects on a particular background screen. Text option is used display textual content on image. An alien and spaceship characters are designed to give full justification to given scenario of title Interstellar Battalion which is designed Adobe Animate. When comes to 3D animation design, there are several objects are included in the tool such as rectangle, square, circle and sphere etc. Each object has its associated properties to reshape the object into desired shape. But initially to reshape an object, it must be converted to editable poly to get advanced options to reshape such as vertex, edges, polygon etc. Different shape and coloured objects are taken reshaped according to image of spaceship and alien robot. Further group certain objects and then done cloning option is utilized to get similar create object then changed direction to flip and look grouped object in correct direction. Then created application show case with the above designed all animated designs using adobe premiere. By adding all the animated clips into given screen, using some shortcuts f5, f6,f7 and f8 and finally exported a video on the above delivered scenes and a sample video mixing clip is developed using sample application. Initially took some sample video clips on YouTube and edited according to film scenario and added other clips and created sample video. This application is best useful for video editing and mixing. Initially while designing the film there was some problems faced but the material and the guidance provided by the professor helped me to finish the film. Apart from the university material lot of you tube videos has been useful in completing the film successfully. Different kind of softwares has been used for the designing of film like logos have been designed using adobe Photoshop, posters have been designed using adobe illustrator, Adobe animate was used in doing 2D works which has an alien, spaceship, spaceship with legs and the film shows three days attacks that take place. 3D work is done using 3DS software and adobe premiere was used for making the movie trailer. Initially when the project was started different kind of logos have been designed which are scary and which contains too much texts. Later, it was observed that the logos should be clear with good colour and texts and should be clearly understood by everyone. Then the logos have been designed differently. Different logos have been designed and one among them is chosen finally for the film which is the best one. Once after finishing the design of the logo poster was designed. Poster was to advertise the film. Different posters were designed and one was chosen from them for the film. With the completion of the film become familiar with the softwares that have been used. If there was more time the film would be have designed more effectively by doing the repeated work and making changes to it to get the good work Section C Designs The below sketches are the different ideas of logos, posters, aliens, spaceships. References Jim Sterling (2016) Spacecats in Space. [Online Video].Aug 9th. Available from: https://www.youtube.com/watch?v=5IjEuBu_Xe8. [Accessed: 25/10/16] Lukes 3D (2011) Spaceship Battle in Atmosphere. [Online Video]. 26th Aug. Available from: https://www.youtube.com/watch?v=Rlh9bfPTBNs. [Accessed: 30/10/16]. Rob the Robot (2016) Cartoon. [Online Video] 28th Aug. Available from: https://www.youtube.com/watch?v=zakT0OeRCBU. [Accessed: 15/11/16]. Jack Teeya (2012) IL Risveglo Quantico. [Online Video] 7th Jul. Available from: https://www.youtube.com/watch?v=k35jiwEr6eE. [Accessed: 18/11/16]. 1. Introduction: Internet has changed the world in many possible ways, with the inception of internet and World Wide Web communications and interactions have started a new phase. With Social Media becoming a daily life essential, it has turned into a new place to expresses opinions and feelings. There has been now a huge increase in demand for tools which can analyse the individual behaviour and in social media and internet. Social media analysis has now divided into multiple branches and there are many applications. This project would analyse the tweets and makes a sentiment analysis of a on a specific topic. 2. Aim: The Aim of the research is to study the Opinion mining and Sentiment analysis and the various applications of it. Also, to analyse the challenges of sentiment analysis and build an artefact with collaborative Opinion mining and Sentiment analysis model from an external source (like Twitter). 3. Objects: To study various types of Opinion mining and Sentiment analysis and techniques To study the features of Sentiment analysis and analyse its applications. To build an Artefact produces a processing model for Sentiment analysis which gather information from external source like twitter. To Investigate the future scope of Sentiment analysis and its challenges. To get a detailed report analysing the various challenges and treats in applying Sentiment analysis for industry. 4. Research Ethics: The ethics to be dealt with to do research are called as research ethics, and it is carried all along the research. No personal or confidential information would be collected from the people, and the results are produced without any personal biases, research would not take place on a vulnerable group. All University rules and regulations are strictly adhered. All the requirements and deliverables would be discussed and their suggestions would be considered for. And it is also ensured that no personal information would be accessed through the data collected from tweets generated for the project, and that data would not be made public either. The survey conducted would not hold any personal information like name and contact information. And only copyrighted and open source software would be used for the project. And it is made sure that any pirated software isnt used with in the project. 5. Intellectual Challenges: 1) Creating an interface with twitter server using public and private keys and to extract data directly from the server requires good configuration management, as the data fetched has to be perfectly pipelined and fine-tuned for the project. 2) Analysing the tweets, which are in the form of semi-structured data requires good analytical skills and the Hive Distributed File System Format would be used to store and analyse the data as it is semi-structured data. 6. Deliverables: Producing a detailed project plan and complete documentation. Data collection includes primary and secondary research the both methods for the project. Producing a detailed literature review. Analysing various challenges that had to be addressed during the project development. Building an artefact which extracts the data from twitter by creating a twitter API. Producing the design models in the project documentation. Testing the artefact and the results obtained. Critical evaluation of the project is done. Analysing the future scope of the project and document it along with conclusion. 7. Resources: Hardware: Processer: Intel Pentium Dual Core. RAM: 4 GB RAM. Hard Disk: 10 GB HDD. Software: Front End: Hadoop, Scala, Spark, Sqoop. Back End: H-Base or MYSQL. Operating System: UNIX Operating System. IDE: Eclipse or Intel IJ 8. Research Approach: A mixed method approach is used for this research, in this method both the Quantitative and Qualitative data are used. And the result gained would be based on analysing the both methods. Qualitative approach, is to collect the data from already existing literature such as standard journals, IEEE paper, research publications etc., also a subject matter expert opinion or an individual feedback which is obtained by their research, experience or individual feedback and this cant be indicated in percentages or the data that cant be quantified. Quantitative data is the data which can be measured in numbers and percentages which makes the result in numerals and this is obtained in case studies or questionnaires and online surveys. A sample survey is carried for this research with a short questionnaire and this questionnaire consist of some sample questions like how often do you use twitter? What types of tweets do you generally tweet? Etc. are carried on the questionnaire. And this gives the quantitative data for the research. A lot of standard literature is referred to get the qualitative data for the project. And the combination of both the qualitative and quantitative data would be make the research more authentic. 9. Literature review: Throughout the history humans always want to interact with others socially. And, this has been keep on changing from time to time. It started with signals, symbols, radio communications, telegraphs and telephone till internet. Information technology has completely changed the face of communication and socialisation. As per the report by Nelson (2010), the internet consumers spend most of their time online for social networking followed by online gaming and e-mail in United States of America. 2.1 Social media and Data Collection: There are many social networking sites currently available and this has given an alternate to media and connect with known people like friends and transfer required information directly. The different social networking sites like Twitter, Facebook, Instagram and LinkedIn which are all web based applications which creates and exchanges large amount of user generated data. The social network can be considered as mapping of different individuals, where individuals can be taken as nodes and the way they are related can be taken as edges. Currently, millions of people across the world use social media for expressing their views, share ideas which generates data. Conventionally, mailing services are used in sending and storing data and social networking is used for connecting with people and for bloggings. Social networking has a remarkable increase in popularity and usage in a very short span. Statica (2016) claims that there are about 1,590 million active Facebook users, and they generate millions of data updates constantly such as communications, blogs, post, etc. However, Rashid (2011) discusses that social networking has played a key role in the Middle East revolution of 2011 where the activist used Facebook for scheduling the protest, Twitter for co-ordinating and spreading information and YouTube to share the progress to the world. Number of Active Social media users for different applications. Social media can be used for both personal and business needs and thus can be done by an account creation, contacting the other users, creating post either personal or business related and all this activity create data. And creating such data by millions of users regularly is large and big. Social media is a fastest growing internet application and this started with the inception of a social networking sites called classmates.com in 1995 and this has grown in an un-predicted manner. 2.2 Data Analysis: The artefact built is used in analysing the semi structured data, the data that is in the form of limited characters and this data is like the data in emails, log documents, word and text files etc., And analysis such a huge amount of data and in a semi structured format can be done with the traditional relational databases such as SQL, MYSQL or DB2, so we can do that with some Hadoop databases and the data must be stored using the Hadoop frame work databases such as H-Base, Couch DB or Mango DB. Sqoop is used to extract the data and then a database is formed in the Hive format called HDFS i.e., Hive Distributed File system. And the data is extracted using Map Reducing Technique. 2.3 Sentiment Analysis: The sentiment analysis is done by using some token words and all the tweets generated are assigned with some augmented words, and these are argument words are classified on three categories such as positive, neutral and negative. And when the arguments are categorised all the positive words are grouped as a positive group and certain words can be grouped as negative group and all the tweets with words which dont fall in both can be termed as neutral. And based on the cumulative of the collected tweets the trend can be easily classified and is accessed, and thus trend can be easily analysed using sentiment analysis. 2.4 Extracting Data from twitter: For the artefact, live data from Twitter is to be extracted, for this twitter account must be created and then by using APP. Twitter, a set of private and public keys are created and this keys are used in the creating a connection with twitter server.

The Unhappy Democracy Essay -- Essays Papers

The Unhappy Democracy Abstract Plato/Socrates defined democracy as "the government of the people." He modeled his democratic society after Athens at the time, a small city-state where every adult male had a vote. The transition to democracy occurred after a revolution in which the rich oligarchic rulers were overthrown and disposed of and the poor gained control. Then, they provided everyone with equal rights. Democracy was characterized as a â€Å"bazaar of constitutions" where every citizen chose his own path in life. There was no obligatory military service, no privileged classes, and those that claim to love society were able to acquire the most power. Individuals may have desired honor in the morning and wealth in the evening. There was no consistent goal that individuals pursued and their desires changed constantly. However, democracy, unlike other imperfect societies, did not forbid the practice of philosophy; it had been indifferent to it. Eventually, "Things everywhere are just bursting with the spirit of liberty." Soon children disobey parents, students disobey teachers, and a disregard towards authority develops. Citizens become divided into three classes: the ruling class of spendthrift politicians, the middle businessman/merchant class, and the large mass of poor people who own little property and mostly stay out of politics. The politicians begin to pass laws that tax the capitalists in order to meet their spending promises. Next, a reactionary political party was formed by the wealthy in order to resist the taxes. After a while, the poor became frustrated with all of the disorder and selected a â€Å"champion of the people† who eventually acquired absolute power and corrupted by it to become a tyrant who would disregar... ...vide The reason being that individuals constantly focus on fulfilling desires rather than applying reason to guide their will. Consequently, their soul is always in a state of flux rather than being in harmony. Therefore, only the ideal state, not democracy, is capable of creating the conditions necessary for its citizens to attain happiness because it is founded on justice instead of liberty, which produces the harmony of the soul. In conclusion, democratic citizens shall never find true happiness in their political system because liberty is practiced at the expense of the liberties of others, the inherent lack of stability will eventually lead to situation in which individual liberty is rigorously suppressed, and because the pursuit of liberty is futile because it does not lead to true happiness. Democracy truly is the worst kind of government, after despotism.

Black Rhinoceros :: essays research papers

THE BLACK RHINOCEROS ~An endangered species~   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Prepared for:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4th Hour Language Arts   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  January 2, 2001 The black rhinoceros or rhinos are a very unique animal of Africa. They are important for the balance of nature. They are a large stocky animal. Their size is 5 to 6 feet tall at the shoulder and 10 to 12 feet long. Their weight can range in from 1,000 to 3,000 pounds. Rhinos are naturally gray in color but will often take on the color of the local soil. The horn of a rhino is not a true horn. It is not attached to the skull. It grows from the skin and is made up of keratin fibers, the same materials found in hair and finger nails. Black rhinos have a prehensile lip that is used much like a finger to select and pick the leaves and twigs they prefer to eat. Their habitat is in the bushy plains, rugged hills, and scrublands in isolated areas of Central and South Africa. Rhinos are heavy browsers that hinder woody plants from dominating their habitat. This is important because it allows grasses to grow, which provide food for many other animals on the grassy plains. Black rhinos travel alone except while breeding or raising offspring. Juveniles remain with the mother until they are completely weaned, just before a new a baby is born.   Ã‚  Ã‚  Ã‚  Ã‚  Young rhinos are occasionally prey for many items for large carnivores such as lions and hyenas. People of some cultures believe that rhino horns contain medicinal properties. This is most likely not true but is one of the primary reasons rhinos are poached.

Turkeys Strategic Geographical Location In The World of Geo-Politics E

Turkey's Strategic Geographical Location In The World of Geo-Politics The country of Turkey, slightly larger than Texas in size (780,580 sq km), lies on the southeastern side of Europe and the southwestern side of Asia.? It borders the Black Sea, the Aegean Sea, and the Mediterranean Sea.? Land wise, Turkey is bordered to the northwest by Bulgaria and Greece, to the east by Azerbaijan, Armenia, and Georgia (all three part of the former USSR) and Iran, and to the south by Iraq and Syria.? Strategically located, Turkey controls the Turkish straights including the Bosphorus, Sea of Marmara, and Dardanelles.? Because Turkey is positioned on an area where Europe meets Asia and is very close geographically to Africa, the country provides a link between these three continents. The European part of the country is named Thrace, while the Asian part is known as Anatolia.? Throughout history, Turkey, especially Anatolia, has been a prominent center of commerce because of its land connections to three continents and the sea surrounding it on three sides (?Tur key at a Glance?).? Additionally, Turkey?s geographical location plays an important role in the geo-politics of Europe and Asia not just as a crucial land bridge between Europe and Asia but as an integral part of the prosperous Mediterranean economy, a center for trade, and a critical link to the sea for Russia and the Ukraine.? In the past, Turkey?s geographic location has been the center of the Byzantine and Ottoman Empires and has acted as a fortress against an expanding Soviet Union and more recently an expanding Iraq (Larson). Turkey?s Role in ?Operation Iraqi Freedom? Within the past year, Turkey has played a vital role in ?Operation Iraqi Freedom. The United ... ...ews. 10 Dec. 2003 Stanford, Dick. ?Panel Discussion, Turkey's Relationship and Foreign Policy Issues with ?her Neighbors and the European Union.? 12 June 2003. Accessed on 22 Nov. 2003.< http://facweb.furman.edu/~dstanford/med04/topic3.htm> Stanford, Dick. ?Water Control Issues in the Eastern Mediterranean region.? 13 June ? 2003. Accessed on 22 Nov. 2003. ?Turkey at a Glance.? Google. 10 Dec. 2003 ?Turkey Belongs in Europe.? The Economist 7 Dec. 2003: LexisNexis Acadmic: News. ?10 Dec. 2003 ?Turkey, Iraq, Sign Protocol to Boost Trade.? Turkish Daily News 22 Nov. 2003: LexisNexis Acadmic: News. 10 Dec. 2003 Turkey's Strategic Geographical Location In The World of Geo-Politics E Turkey's Strategic Geographical Location In The World of Geo-Politics The country of Turkey, slightly larger than Texas in size (780,580 sq km), lies on the southeastern side of Europe and the southwestern side of Asia.? It borders the Black Sea, the Aegean Sea, and the Mediterranean Sea.? Land wise, Turkey is bordered to the northwest by Bulgaria and Greece, to the east by Azerbaijan, Armenia, and Georgia (all three part of the former USSR) and Iran, and to the south by Iraq and Syria.? Strategically located, Turkey controls the Turkish straights including the Bosphorus, Sea of Marmara, and Dardanelles.? Because Turkey is positioned on an area where Europe meets Asia and is very close geographically to Africa, the country provides a link between these three continents. The European part of the country is named Thrace, while the Asian part is known as Anatolia.? Throughout history, Turkey, especially Anatolia, has been a prominent center of commerce because of its land connections to three continents and the sea surrounding it on three sides (?Tur key at a Glance?).? Additionally, Turkey?s geographical location plays an important role in the geo-politics of Europe and Asia not just as a crucial land bridge between Europe and Asia but as an integral part of the prosperous Mediterranean economy, a center for trade, and a critical link to the sea for Russia and the Ukraine.? In the past, Turkey?s geographic location has been the center of the Byzantine and Ottoman Empires and has acted as a fortress against an expanding Soviet Union and more recently an expanding Iraq (Larson). Turkey?s Role in ?Operation Iraqi Freedom? Within the past year, Turkey has played a vital role in ?Operation Iraqi Freedom. The United ... ...ews. 10 Dec. 2003 Stanford, Dick. ?Panel Discussion, Turkey's Relationship and Foreign Policy Issues with ?her Neighbors and the European Union.? 12 June 2003. Accessed on 22 Nov. 2003.< http://facweb.furman.edu/~dstanford/med04/topic3.htm> Stanford, Dick. ?Water Control Issues in the Eastern Mediterranean region.? 13 June ? 2003. Accessed on 22 Nov. 2003. ?Turkey at a Glance.? Google. 10 Dec. 2003 ?Turkey Belongs in Europe.? The Economist 7 Dec. 2003: LexisNexis Acadmic: News. ?10 Dec. 2003 ?Turkey, Iraq, Sign Protocol to Boost Trade.? Turkish Daily News 22 Nov. 2003: LexisNexis Acadmic: News. 10 Dec. 2003

All the reasons not to eat at Mcdonalds Essay

Almost every American has probably at one time or another eaten at one of McDonald’s many restaurants or they have at least heard of the mega fast food chain. For decades, Americans have enjoyed their array of menu items. Recently, people have been looking deeper and deeper into if McDonald’s is really a healthy restaurant to eat at. I propose that customers who enjoy McDonald’s food should no longer consume it because it can make you obese, the portions are way too big, and the food at McDonald’s is practically phony. To start off, people all over the world that like the McDonald’s should not eat at the familiar restaurant because it could lead to serious weight problems. Hopefully, people who eat at McDonald’s will realize it is not doing them any good. Studies show that those who frequently eat at McDonald’s gained 10 pounds more than those who did so less often, and were more than twice as likely to develop an insulin disorder linked to diabetes. Clearly, fast food eaters could gain more pounds especially if the foods that are high in fat, like the food served at McDonald’s. Therefore, if you do not want to get fat, I might steer clear from McDonald’s. The second reason as to why you should not eat at McDonald’s is because the portions are becoming larger. As the year’s progresses, the portions at McDonald’s are getting bigger and bigger even though you might not even realize it. The problem is that people tend to eat or drink what’s in front of them. We also significantly underestimate how many calories we consume. But even when consumers try to do right by their diets by choosing a small or medium of something at a fast-food chain, they may be getting more than they expect. Basically, this is teaching us that it is okay to eat what is in front of us, even if there is a lot. Last but not least, the food that they serve at McDonald’s is not authentic because of all of the extra additives that they have added just for the taste. I believe that there is definitely a difference between real food and fake food. Real food is savory and in some cases it melts in your mouth, while fake food doesn’t even taste and the texture is similar to plastic. People deserve much better than fake food and that is the kind of stuff that you are consuming when you eat McDonald’s. I do not know about you but a sausage burrito containing 50 different ingredients including milk, egg, wheat, corn syrup, and a range of chemicals and preservative agents does not sound very tempting to me. Not only that but the hash browns are cooked with animal products and the bacon contains wheat and soy. I just do not think that is right. The food that people eat should have real ingredients like potatoes in hash browns, not all those fake preservatives. You would not cook a meal at home with all of that extra stuff in it, so eating it at McDonald’s does not make much sense to me. Much of the food at McDonald’s contains extra additives. I think that we deserve much better than that. Just because of the ingredients in the food, I don’t think that we should eat at McDonald’s. People that take pleasure in the food at McDonald’s should not eat there any longer because the risk is far too high. It can make you gain weight because of the extra calories and fats that you are consuming. The portions of the food have grown year by year and you may not even know how much food you are actually eating. Also, there are so many other restaurant alternatives that offer a much better selection of food that actually have true ingredients. So, the next time you go to eat at a restaurant even if a McDonald’s is nearby, I would rethink your options.

Skywest

Case: SkyWest, Inc. and the Regional Airline Industry in 2009 Assignment Questions: What are the general economic conditions of the U. S. regional airline industry macroenvrionment? What is the relationship of the industry to the national and global airline industries? The U. S regional airline industry has been suffered and experienced declining of their profit. This case can be explained by the component of macro-environment. Focuses on the global forces and technology, the businesses nowadays have been changed dramatically to global business.What I meant by that is, not only do the business in domestically, but also with different nationality partners. It could lead them to think then, if the business has been changed to globally, more people will fly with the airline industry. However, the technology improved day by day tremendously that people who are doing the business do not required to fly. They can do the business by telecommunication, email, live meeting with visual, or etc . This improved technology could be the one reason that decline the passengers typically in categorized in business travelers.Another factor is General economic conditions. Lately, the world economy is experiencing a long recession which affect almost all the businesses not only just the airline industry. Many countries have difficulties with managing their financial status. The relationship between national and global airline industries seems does not too much different. Both U. S national airline industry and global airline industry are suffering from rising fuel cost, global recession, improved technology, safety issues, and etc. The world is connected as big one nation these day.If one failed, all the other parts will be falling apart as well. It’s just a matter of time when it would happen. What does a Five Forces analysis of the industry tell you about competition in the regional airline industry? Which forces tend to be the strongest? The weakest? The five forces analy ses of the airline industries show that it has normally a intense competition which means their profit margin have been thin. Normally, overall impact of the five competitive forces is moderate to weak is good place to expect good profit and a nice return on investment.The strongest forces: The weakest forces: What factors are causing change in the regional airline industry? What is the individual and collective impact of these changes on the regional airline carriers? There are several factors that caused dramatic changes in the regional airline industry. Rising fuel cost is the one factor. Rising fuel cost is not the only issue for the airline industry, but for almost every business on earth. The amount of fuel that we could utilize is limited, but there is no alternative energy source for fuel yet for commonly used.Day by day, the cost of fuel rising, and typically airline industry are suffering from that. The cost of fuel takes parts almost 45% of the whole expense. Therefore, m any airline companies are trying to lower the expense from somewhere other such as give pressure to lower or smaller airline company to reduce their cost or number of departure. The other factor can be the safety matter. After 9-11 tragedy, safety rises above the surface and became one of the main factors for the people who want to fly with airplane.The 9-11 terror affected to the people that stop using the airplane along with the new created government regulations which would cost airline companies to cost even more money. What are the key factors that determine success for companies in the regional airline industry? Make sure that the regional airline industry has enough partnerships with many different major airlines. The more partnership that regional airline have with major airlines, they will be guaranteed with stable income balance. Also, the customer satisfaction is the key factors for the success.Find the way to work with the major airlines that no immediate schedule change , accurate luggage system along with the departure/ arrival time, and safety. What is SkyWest, Inc. ’s strategy? What kind of competitive advantage is it trying to achieve? SkyWest Inc. is well-known airline company with its high customer satisfaction and employee satisfaction factors. Their strategy is keeping the strong factors and be more competitive with acquire more routines by partnership with major airlines other than United and Delta. By getting more partnership with other major airlines, the SkyWest Inc. an gain more routes and connection flight to the major cities which will increase their revenues. What are SkyWest’s competitively important resources and capabilities? What are its resource weaknesses and competitive deficiencies? Its market opportunities? Its external threats? Their important resources are their customer and employee satisfaction with the airline. The potential threat could be the sister companies’ culture. The SkyWest Inc. is nonunio nized airline, but ASA is unionized airline company. If the SkyWest Inc. mployees are unionized, there will be some decline in productivity and cost more money for airlines for each flight. What does an analysis of SkyWest, Inc. ’s financial statements reveal about the company’s performance? The SkyWest Inc. was suffered from 2004 through 2008 with decreased net profit caused by multiple factors such as rising fuel cost, decline on customer satisfaction, and etc. However, the financial statements for 2009 shows hope for the company that it can start pick back up their revenues. The airline is doing its best trying to increase their profit by acquisition and getting more partnership with major airlines.What recommendations would you make to the management of SkyWest, Inc. to strengthen the company’s competitive position and improve its financial performance? In the Service-Provide industry, customer should always be the main focus for the firm. No matter how good their product or cheap their product is, if the customer experienced or had bad impression from the firm, the chances for customers to come back would be very low. Fortunately, SkyWest Inc. is already well known for the good customer satisfaction with good safety standards and the quality of service during the flight.Therefore, the airline should put effort in to maintain what already they are strong and complement the weak points as well. The weak point that the SkyWest Inc. is their dependency to the major airlines. To increase their dependencies, the airline would need more contract with major airlines other than just Delta and United. Also, they need to start thinking in expanding their business internationally. China, Brazil, and other nation’s growth in airlines increase rapidly. Therefore, they need to look more into the international business not limited only for the U. S region.

Proposal Eye Clinic System

Table Content 1. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 2. Planning Phase 1. Problem statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 2. Objective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 3. Scopes 1. User Scope†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2. System Scope†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 3.Software Requirement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 4. Analysis Phase 1. Methodologies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 1. Planning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 2. Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 3. Design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦ 7 4. Implementation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 5. Diagram 1. Flow chart†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ – 15 2. Entity Relationship Diagram (ERD)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 3. Data Flow Diagram (DFD)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 17 – 19 6. Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 7. Appendix 1. Interface design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 21 – 42 INTRODUCTION LaserPro Eye Centre Clinic System is a system where it is an eyes specialist clinic and is a place where the patient gets supervision from doctors about eyes diseases.Laser Pro Eye Centre clinic system is having unstable and lack of capability in managing the clinic. For example, this system cannot store the information of the patients and the diagnosis of the doctors. This is due to they are still using the manual ways in handling their patient records. Therefore, they will need to look for the records and it will be troublesome if the records have been kept for a year. Besides that, there will be a need in calculating the medical fees. It will be not efficient if they are still using the manual way to do the calculation.After that this system also will print the receipt and the report. Therefore, this system is developing to make the management of the clinic more systematically, easier and smooth. This clinic will do some charity, like didn’t count the consultation fee for all the patients, the poor people also afford to pay the medical fee. Because some patient not affordable to pay the expensive medical fees, they will choose don’t want go for treatment, maybe will cause the disease become serious.This system is a system were using the first come first serve method, so it will not provided appointment for the patients to book the appointment, because this is not fair for those walk in patients if they come early in the morning but because of the appointment patients, they have to wait until doctor finished the appointment patients first only diagnose them. In this system, I will include some modules. These modules are login, searching for the staff information, product information, and patient information, calculation for medication fee, delete and update module, clear, print receipt PLANNING PHASE Problem StatementThere is a few problem that occur if there is no systematic system for this clinic. It will be taking longer time to look for the records of the patient and medical dispenses. Besides that, it also require larger storage place, not environment friendly since they are using papers in keeping the records and the inactive records which have been put aside must have been lost. Besides that, some of the records are missing due to the large amout of patients record or information. In addition, manual method which required many processes such as finding old details that have been kept for a year is quite troublesome.OBJECTIVE The main purpose is to automate LaserPro Eye Centre clinic management system. The derivative are as follows: †¢ To automate the staff information system. †¢ To automate the product information system. †¢ To automate the patient information system. †¢ To automate sales report and product list. †¢ To automate the calculation of the medical fee. SCOPE User Scope: The target user s of this system are the doctors and nurses of LaserPro Eye Centre Clinic System. With this system,admin are able to : 1. Login into the system using security password. . View, update, add, and search details of staff information. 3. View, update, add, delete, and search details of product information. 4. View, update, add, delete, and search the patient information. 5. View sales report, and stock report according to overall sales, by day. Print out the report. 6. Calculate for the medication fees and print the receipt. With this system, staffs are able to: 1. Login into the system using security password. 2. View, update, add, and search details of staff information, but can’t update particular details. 3.View, update, add, delete, and search details of product information. 4. View, update, add, delete, and search the patient information, but can’t add or update the treatment of the patient. 5. View sales report, and stock report according to overall sales, by day. P rint out the report. 6. Calculate for the medication fees and print the receipt. System scope: The system use in LaserPro Eye Centre and its major function are: 1. Security password is required to allow admin and staffs to login into the system. 2. Store records of staff in database. 3. Store details of product in database. . Store details of patient in database. 5. Can calculate the medication fees and print the receipts for the patient. 6. Searching function which enables the admin and staff to look for patient records. 7. Help function to guide user in using this system. Software Requirement: 1. Microsoft Visual Basic. Net 2008: use to create or build interface of †LaserPro Eye Centre Clinic System†. 2. Microsoft Office Access 2007. 3. Microsoft Office Visio 2007. ANALYSIS PHASE Methodologies The methodology that was used to create the LaserPro Eye Centre is the System Development Life Cycle (SDLC).It comprises of 4 stages which are planning, analysis, design and impl ementation. PLANNING †¢ The system is built for easily search and find needed information of the clinic for the Admin and the staff of the clinic. †¢ The users would want search and find the staff information, patient information, product information in a quick and effective way. And also calculate the medical fee for the patient. †¢ The system is to be built by using the Visual Basic. Net programming language from the Visual Studio. Net software. ANALYSIS The users of the system are people who want to search, add, update, clear and delete the staff information, product information, patient information. †¢ The LaserPro Eye Centre will display the staff information, product information, patient information, calculation for medical fee, and the sales report that the users searched. †¢ Besides, there is a print button to let the user print out the receipt of the medical fee, sales report, product information the users has counted and searched. †¢ The syste m can only be used in LaserPro Eye Centre Clinic. DESIGN In the manager menu and the main menu, the users can select the staff, product, and patient information that they want to search or update. †¢ When the users choose to search the information, the information will be display. †¢ The users can calculate the medical fee using the calculation page. After calculated the medical fee, also can print out the sales report and the stock report. †¢ When the users choose to update the information, the users are allow to add, update, edit and delete the information. †¢ They can exit the system any time they feel like doing so.IMPLEMENTATION †¢ The system is supposed to be delivered by the 14th week and presented on the 15th week. †¢ The system is test before deliver. Flow Chart Login [pic] Forget Password [pic] Manager MenuMain Menu [pic] Staff Information [pic] Product Information [pic] Patient information [pic] Sale Information [pic] Sale Calculation [pic] E ntity Relationship Diagram (ERD) [pic] Data Flow Diagram (DFD) Context Diagram [pic] †¢ Level 1, Process 1 and Process 2 : [pic] †¢ Level 2, Process 1, and Process 2 [pic] †¢ Level 1, Process 3 and Process 4 : [pic] CONCLUSION:After going through all the processes and procedures involved, I have succeeded build the LaserPro Eye Centre Clinic System. With this system, users will no longer have difficulty in searching, editing, adding, calculating and deleting the details that they wanted. Besides that, they can save their time and easy in doing so. This system is created for two users to use which are admin and staff. Other than that, these systems have some feature that can be use and seen by staff so these systems can be avoiding the staff to see other user feature. Besides that, if user have forgotten their password. They can